OtterBox Made For Yes
For decades, OtterBox has been synonymous with durability you can trust. Made for Yes evolves that legacy into a platform for possibility, inviting people to say yes to new adventures, new passions, and the moments they don’t want to miss. Wherever they go, OtterBox gives them the confidence to go further, capturing every moment without hesitation.
Launched in Summer 2025, this omnichannel campaign and brand refresh established a long-term brand platform designed to build lasting equity. As Creative Manager, I led art direction and brand strategy, guiding a continuous production model that scaled Made for Yes storytelling across every touchpoint. This campaign drove a 10% lift in consumers actively looking for OtterBox and campaign recall over 220% above industry average.
A library of “Yes” illustrations, designed by Digital, brings a playful freshness to the brand, applied across touchpoints where a cohesive, expressive visual system enhances storytelling and continually build equity in the campaign.
Production approach evokes liberation and the freedom to take your phone on any endeavor without hesitation.
My Role: Creative Manager, Art Direction, Senior Designer
Creative Development/Strategy: Digitas
Production: Digitas
Lead copywriter: Jordan Bazyar-Catalano