OtterBox X Realtree
The pairing of two rugged brands known for their heritage grounded in the outdoors coming together to bring protection to what matters most. This collaboration focused on driving awareness with a trendier consumer while also engaging with the core audience of both brands.
My Role: Creative Direction/Art Direction
Co-Art Director: Olivia Vonn Derr Lippe
Photographer: Godwin Photography
Videography: Hatch Productions
Deliverable Production: Digitas
Meta Static Executions
Story Series
Development
For this collaboration, we wanted to stay true to our core consumer with a subtle streetwear lens. This showed up through compelling compositions, movement and styling tweaks during the production.
The Balance:
• 70% - Traditional Outdoor: Wooded scenes, outdoor, foliage, workwear, utility, hunting
• 30% - Streetwear focus: Executional polish – tighter crops, elevated lighting, fashion forward styling and casting, layered styling, cinematic edits, social first pacing.