OtterBox yes-mas party
Beloved for its rugged protection for over 25 years, OtterBox empowers its customers to say yes to life’s most important moments especially during the holiday season. The OtterBox Yes-Mas campaign was an extension of the overarching Made For Yes campaign with a holiday spin. We leaned into the joyful, everyday moments that make the holidays meaningful, like saying yes to dessert, gathering with friends, or baking cookies with family. This campaign spanned across social, ecomm, paid and retail channels. My role included collaboration on concept development, cross-functional alignment on visual strategy, production build out and assisting in art direction on set.
Winter 2025
The visual storytelling aligned harmoniously with our Vicky Yorke collaboration, encouraging indulgence in your favorite holiday treats. Each case feature a different illustrative celebration inspired design that informed the overall look of the campaign strategy.
My Role: Creative Manager, Art Direction
Senior Designer/Art Director: Ash Castillo
Producer: Front Porch
Photo: Lauren Jones
Prop Stylist: Jessica Jeanne
Lead copywriter: Jordan Bazyar-Catalano
Food Stylist: Chris Caldes