Sole Pack Launch
Known for protecting what matters most for over 25 years, OtterBox continues to engineer cases that empower you to take on any adventure. This campaign reinforces our leadership in rugged protection while introducing Sole Pack as the next evolution of that legacy. Built from the same DNA as our protective cases, Sole Pack delivers trusted protection in a more functional format. It is designed for people who do more and rely on their gear to keep up. This campaign focuses of Sole Pack but expands to the broader Sole portfolio to showcase the evolution of the series. This was a quick turn, internal production with a 2 week lead time so we got scrappy to deliver.
My Role: Creative Direction/Art Direction/Co-Producer
Co-Art Director: Olivia Vonn Derr Lippe
Co-Producer: Emily McClure
Photographer: Jon Schild
Production: Manifest Agency
Imagery for Meta Statics in the Do funnel stage
eComm Execution
Story Series
Development
For the Sole Pack Product launch, we wanted to stay true to the overarching "Get Outside” summer messaging while also catering to the target audience for the case. We leaned into the average hiker by keeping props, styling and scenes feeling approachable and not overly technical. Think the quick morning hiker who wants to pack light and get some movement in for the day.
